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FidelFolio offers 5 equity strategies for different risk profiles:

1. Great Himalayan Compounder: Avg. Risk, Long-Term
2. Shivalik Compounder: Lower Ticket version of Great Himalayan
3. Safe Fortress: Low Risk, Long-term
4. Young Everest Equity: Smallcap, Above avg. Risk
5. Little Orion Equity: Smallcap, Above avg. Risk

At FidelFolio, we follow a quantitative long-term investing approach based on fundamental analysis. Over long-term, company’s business fundamentals determine investment outcomes. That’s why our strategies are built using fundamental investment rules.

“Investment Rules that test fundamental history of a business, when back-tested, represents a capital market trend / pattern, which in turn represents a business pattern.”

This rule-based process ensures that every portfolio is transparent (explainable logic behind each stock), scalable (low churn, cost-efficient execution), and designed to deliver superior risk-adjusted returns. By combining human insight with machine-driven research, we aim to bring the best of both worlds - deep investment thinking and systematic precision. Our rule-based long-term investing is implemented by the MAGIC2.0 Framework, which combines information from multiple investment rules into one.

Research and Product Creation Process

• Step 1: Create Fundamental rules - Our Magic 2.0 creates powerful 6-filters fundamental rules, which are back tested on ~50 million data points (Horizon of 25 years). The back-tested rules represent the capital market trend.
• Step 2: Select Top Rules – representing efficient frontier with high median return and low downside risk. The rules are tested for reliability, stability and consistency.
• Step 3: Combine Selected Rules – Top rules from each risk bucket are selected and combined, such that it results in superior, stable and consistent strategies.
• Step 4: Why a product performs (Business Quality study) – Fundamental characteristics are underlying drivers, since high return product without fundamentals aren’t stable. Our focus is to combine superior returns with strong fundamentals.

This end-to-end process allows us to build investment products that are data-driven, fundamentally sound, and designed to compound wealth systematically - with clarity, transparency, and conviction.

FidelFolio Investments is ML-backed fundamental rule-based investment firm. We create equity portfolios for long-term wealth creation with low portfolio turnover that are operable at large scale.

· Benefits of ML backed rule-based-investing - Extensive analytics and NO Human Biases & Errors

· Investment team trains the two ML engines: a) Strategy Creator and b) Strategy Backtester

· Both ML engines work in a self-improving feedback loop to create investment strategies / rules with best risk adjusted returns

· Investment team validates selected strategies for economic rationale

· Transparent, human understandable rules with economic rationale are selected

· Final portfolio is based on combination of all selected strategies

Fidelfolio has been founded by Kislay Upadhyay. He has over a decade of stock investing experience. In the professional career, he has worked across investment banking, asset management & investment analysis roles at Synergy Consulting, Ambit Capital, Abakkus Asset Managers, NSE. Having worked with investment veterans in small teams, he had early opportunity to get exposure to industry defining work. He has been a core member of the team that pioneered rule-based investment with human deep-dive in India. Over the past 4 years, the strategy has generated an IRR in excess of 25%.

He has been in the core team that developed 'Coffee

Can' investment strategy and wrote national bestseller investment book: 'Coffee

Can Investing - The Low Risk Road to Stupendous Wealth' (2018). He also

co-authored acclaimed report: 'The Big Call - Bubble in Quality' (2019).

Kislay holds MBA from IIM Lucknow, BE from VTU, CFA

(Level II) and a participant & contributor in the program 'Artificial

Intelligence in Financial Markets' by NSE Academy.

A smallcase is a curated basket of stocks/ETFs* that reflects a certain objective (ideas, themes, strategies), backed by the research of the smallcase manager. You can invest in a smallcase in 2 clicks.

*ETFs (Exchange Traded Funds) are baskets of securities that track an underlying index (Nifty, Gold, etc) and can be bought and sold on the exchange.

The smallcase manager decides who can invest in the smallcases created by them and can create two types of smallcases :

• Exclusive smallcases : smallcases which require a subscription to the smallcase manager's Advisory in order to invest in the smallcase. You can subscribe to a smallcase directly from the smallcase profile through the subscription form.
• Public smallcases : smallcases in which anyone who has an account with our partner brokers can invest. You can invest in this smallcase by clicking on “Buy smallcase” in the smallcase profile and logging with your broker credentials.

You can buy smallcases on any of the partner brokers. Select a smallcase, select your broker and invest in less than 2 clicks.

Our partner brokers are:

Zerodha, AxisDirect, Edelweiss, HDFC Securities, Kotak Securities, IIFL Securities, 5 Paisa, Aliceblue, Angel Broking, Trustline, Upstox, Motilal Oswal, Groww, ICICI Direct, Fundzbazar and Dhan

If you have a trading & demat account with one of the supported brokers, you can start investing in smallcases. By clicking on ‘Buy smallcase’ or ‘Login’, you can view the supported brokers and login with the respective credentials. The funds from your broker account would be used for investing in smallcases.

Once you login with your broker credentials, you can use your trading account to buy and sell smallcases. The stocks would be credited to your broker linked demat account.

Further, once you’re logged in, you can securely use the funds available in your broker account to invest in smallcases.

The funds from your broker account are utilised to invest in smallcases and the respective stocks are credited to your broker linked demat account.

Once you have invested, the index value of the smallcase is set to 100 on the buy day for easy tracking. You can monitor the performance of the smallcase from the Investments page on the broker’s smallcase platform.

Also, each smallcase is reviewed periodically and rebalanced to ensure your objective is on track.

The index value of a smallcase indicates the absolute price returns of that particular smallcase from the date of its inception. The index value is set to 100 on the inception date of the smallcase. The current index value shows by how much it has gone up since then.

When buying a smallcase, an index value of 100 is assigned to it. Overtime, if the index value is 108.54, you can easily deduce that your smallcase has generated a total return of 8.54%.

The Details view shows you a more detailed investment overview and P&L breakdown. You can also track individual stock details from the Investments page.

There are no lock-in periods, so you may sell your smallcases anytime. As a concept however, smallcases work best when used for long-term investing.

Exclusive smallcases can be subscribed directly from the smallcase profile by following the steps below : 

• Fill the subscription form with your name, email and phone number
• Choose your broker amongst the list of our partner brokers and login with your broker credentials
• Select the subscription plan and make the payment
• After successful payment, invest in the subscribed smallcase inside your broker platform by clicking on “Invest Now” 

Rebalancing is the process of ensuring the weights of the stocks in the smallcase continue to be true to the underlying smallcase strategy. The rebalance frequency is decided by the creator of the smallcase. You can update your smallcase in 2 clicks to ensure your smallcase is on track with the strategy.

You can request access for an exclusive smallcase by filling up the request invite form on the smallcase profile.

When we invite you to invest in a smallcase, you can buy the smallcase in 2clicks. Invite for multiple smallcases can also be requested.

When we invite you to invest in a smallcase, you can buy the smallcase in 2 clicks. Invite for multiple smallcases can also be requested.

You can also set up an SIP (Systematic Investment Plan) for your smallcases on a weekly, monthly, quarterly and annual basis. The SIP orders will not be placed automatically and will require you to place orders each time an instalment is due. We are working on making this automated soon.

To invest more in a smallcase from your Investments page, click on the smallcase you want to invest more in and click the Invest More button on the right.

No, with smallcases - you are essentially buying exchange listed securities which are exposed to market risks. Investing in market instruments involves risks and investments may lose value.

Also, the returns shown for smallcases are the historical returns. smallcases do not have any projected returns shown. Past performance does not guarantee future returns.

From the individual smallcase page, you can find the Exit option at the right under More Actions. You can then choose a whole exit (sell all the constituents of a smallcase and exit completely) or a partial exit (book some profits while maintaining the minimum amount).

Note: Partial Exit can only be done if you’ve invested more than the minimum amount into the smallcase.

Orders are unfilled under the following circumstances:

• No demat account linked with your trading account (A demat account is required to buy smallcases)
• Insufficient funds while placing the orders (even though a funds check is conducted when you place any order - prices might have changed resulting in a/some order/s not getting filled)
• If a stock is already sold on the broker platform, orders might be unfilled (If you have sold an stock directly via the broker platform, this does not get updated in your smallcases and hence results in unfilled orders)

Note: Partial Exit can only be done if you’ve invested more than the minimum amount into the smallcase.

Repairing the batch helps you place fresh orders for those constituents that were not filled so your smallcase can be complete. For stocks that are already sold on the broker platform, contact the support team to reconcile your holdings.

Archiving a batch excludes those stocks that you have unfilled orders for and completes your smallcase without placing fresh orders.

In this case, the smallcase will not be the same as the original version you meant to buy/invest more/rebalance/exit & will differ in composition & returns.

One of the payment method available to subscribe to a fee based smallcase is eNACH where an e-Mandate is created.

If you want to cancel your e-Mandate(s) linked with any of your fee based smallcase subscription, please drop an email to publisher.help@smallcase.com with the following details:

• Email used for subscription
• Subscribed smallcase Name

We will share the mandate(s) details in response to your request including the below:

• Mandate maximum limit
• Mandate Validity
• UMRN no. (Unique Mandate Registration Number)

To proceed with the cancellation of the mandate, we would require your confirmation by email after verifying the mandate and payment details. 

After receiving your confirmation, we will process the mandate cancellation and update you with the status within 72 hours.